My Cart




- Authentic beauty begins in the mind.

- Authentic beauty radiates through a synergistic harmony between our inner and outer worlds.

- Authentic beauty is magnetized through daily skincare and self-love rituals.

BUCA BOTANICALS is a natural skincare brand that aims to inspire others in discovering their own true, authentic beauty through clean, plant-powered products and conscious self-love rituals that nurture the skin, mind, body and soul. Inspired by her own skin care journey of 5+ years suffering from allergic reactions, along with a connection to the Earth and a love of nature, Ashley Buchanan founded BUCA in her Austin, TX kitchen in 2017. With the intention of gifting products to the world that would help bring balance to the body’s largest organ - the skin - as an entry to harmonizing the totality of body, mind and spirit. 

At BUCA, we believe there are three aspects of authentic beauty: an outer, inner, and secret aspect. One has accomplished the secret aspect when one has balanced the outer and inner aspects. Outer beauty is what we most commonly associate with the realm of beauty. It is the perfection of what is visually seen, such as body contours, skin texture and the quality of our hair and nails. We associate graceful strength in posture and movement within this aspect of outer beauty, along with the subtle qualities of freshness and vitality and magnetizing brightness of being. Beauty is to be the product of general physical health and appropriate daily care, however there is emphasis on self-knowledge and development of positive routines and habits that literally bring out the best in ourselves. It’s what makes true, authentic beauty possible. As we age, with appropriate daily care, we can mature with a vitality that brings out a new depth in our outer beauty - a beauty born of life experience.

Inner beauty relates to the inner qualities of being, or the emotional and mental abilities. Just as our physical form can be molded by diet and lifestyle, so can our minds be trained to cultivate positive states of being. Just as our body can be purified and strengthened to make it outwardly more beautiful, so can our mind become tamed and disciplined. The beginning of this process is of self-acceptance. Accepting who we are and beginning to truly care for and appreciate ourselves. With mind training, the ability to relax while concentrating helps us to be aware and more alert in the moment. This moves our whole being naturally towards our greatest human potentials - to act skillfully in the world with compassion and loving kindness.  

The secret aspect of beauty refers to the energy, insight and inspiration it takes to harmonize the inner and outer. Developing this special quality takes time, patience and a willingness to learn from experience. This ripens into deep lasting beauty that is experienced from within and seen by all from without.

It is our greatest pleasure to spread love, beauty and joy onto others. At BUCA, we celebrate the intrinsic beauty - that special glow - the magic that lies within each and every one of us.


We're committed to creating clean, plant-powered products that support healthy, balanced skin and illuminate your authentic beauty. BUCA products give your skin a highly sensorial, magical experience, energetically supporting the mind, body and spiritual connection to deliver real results that you can see and feel.

 Our thoughtfully handcrafted line is formulated with the finest natural ingredients to feed your skin the most potent active botanicals. We believe in using roots, leaves, flowers, essential oils and naturally occurring minerals to help bring balance to the body's largest organ, the skin, as an entry to harmonizing the totality of mind-body-spirit.

 We ethically source ingredients from reputable companies that can provide the highest quality natural, Certified Organic or sustainably wildcrafted plant material, oils, extracts and essential oils. Our suppliers are carefully chosen based on their sustainability credentials and fair trade practices. 

FULL OF: Potent Antioxidants, Micronutrients, Vitamins, Minerals, Pure Plant Magic

FREE OF: Parabens, Phthalates, Benzophenone and Related Compounds, Sodium Lauryl Sulfate, Mineral Oil, Formaldehydes, Artificial Colorants, Fragrance/Parfum




Recyclable + Reusable Glass Bottles + Jars. Recyclable Cardboard Cartons With Foil Stamping (An Eco-Friendly Process That Is Totally Dry + Solvent Free). Thoughtful Designs Include Holographic Elements That Provoke Curiosity + Attention, Involving An Interactive Visual Exchange With The Consumer.



By infusing our skin with loving thoughts while we apply our natural products, we can connect to, balance and harmonize our inner world, and even affect the way the water crystals form shape in our bodies. If you haven't heard of Dr. Emoto’s work with water consciousness, I highly recommend looking into it! Dr. Emoto revolutionized the idea that thoughts and intentions impact the physical realm. He studied the scientific evidence of how the molecular structure in water transforms when it is exposed to human words, thoughts, sounds and intentions. When exposed to benevolent speech like love, compassion and humanity, the water crystals appeared to look like beautiful snowflakes. When exposed to negative, malevolent speech, the water crystals appeared as fuzzy or blurry. And our bodies are made up of 70% water! So it makes sense then that what we think and speak about ourselves matters. We like to infuse our skin with thoughts and words like “love,” “beauty,” “joy,” “peace,” and “harmony” while we apply our products. This allows us to become beautifully magnetic, allowing us to move throughout our days with graceful strength and ease. It also generates a magnetic force field around our face that just exudes radiance!

Dr. Emoto and Water Consciousness: